Pledge

Pledge

Brand Strategy, Brand Identity, Website

Brand and Website for a climate change tackling start-up

Pledge works within the transport industry (freight, taxis, travel, and last-mile delivery) to measure impact and help their clients reach carbon neutrality. If we’re ever going to hit net zero carbon, Pledge is the kind of forward-thinking start-up that’ll get us there.

Development

Untapped

Site link

Client Brief

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Everything was up for grabs. Pledge had the core idea, the technology and the funding. In fact, everything, but an identity and the means to tell their story. They needed a partner to help them get their message out to the world.

Journey of Discovery

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Starting with in-depth verbal brand workshops, we helped them define positioning, messaging and tone of voice. We also ran visual brand workshops to determine how their voice should be expressed graphically.

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Project Delivery

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Strikingly simple, Pledge’s branding uses diagonal lines as graphic shorthand for carbon reduction and the process of cleaning up the planet. A one-page website uses infographics and strong brand visuals to convey a contemporary brand at the crossroads of humanity and science.